Yup, it's a cable, but its Neutrik connectors are so damn gooood!
The cable quality feels exceptional, robust enough to withstand being stepped on multiple times, and lengthy enough to cover a local gig stage.
There's also an overt sound difference when comparing with cheap cables (not talking about sssnake cables, just no name brands), but this is to be expected.
I am not really a cable expert but I'm happy with this purchase :)